If you spend any time on the social web you’ll have the phrase trending topics… these are subjects, posts, tweets or articles that gather a head of steam so enough people are talking about them all at once to rank on the sites that track these trends. So how do you make a topic trend? You could have the best cause in the world to shout about, but if interest from the social web comes in dribs and drabs you’ll never make it trend. That’s something this site wants to fix – by Thunder-clapping it.
The idea is you create a thunderclap, setting a duration or finish date and the number of people you’d like to take part, then wait for the submission to be approved. Once your campaign is cleared – the site owners don’t want the platform to be used purely as a sales and marketing megaphone as this will dilute the impact – you can share the link, encouraging people to sign up and spreading the word as best you can. On the designated date, as long as enough people have signed up, your clap will go live, rolling your message (and hashtag) in simultaneous tweets, posts and comments across the web like thunder. With enough reach you’ll trend. You can track how many people will see your message on the project overview page. You could also just take a look through the existing Thunderclaps to see if there are any causes you’d like to support.