X-Factor starts again this weekend (Cheryl is back, yay!) and TalkTalk TV has unveiled its new look sponsorship bumpers and new app to get fans closer to the UK’s best known talent show. The TalkTalk Mix Off app gives viewers of the show the chance to star in their own unique music video taking inspiration from some of the nation’s favourite pop stars.
How it works:
Step 1: Select your track, video style and customise it
Step 2: Record your performance – sing along, dance like crazy and have fun
Step 3: Mix it up by adding others to your video
The most popular Mix Off music videos will be selected to appear in TalkTalk TV’s X Factor sponsorship bumpers and also feature on TalkTalk’s brand new TV player, making it available to all 1.1 million TalkTalk TV homes.
The app has a variety of filters and graphic effects to give each Mix Off video a unique look and feel. Music includes tracks covering a wide range of genres from pop classics, to power ballads, so there’s something for everyone.
Olivia Streatfeild, TalkTalk’s Commercial Director commented: “Our customers love the exclusive access they get to The X Factor and the chance of being on TV is hugely exciting for many. That’s why user generated videos are at the heart of this year’s campaign. We want to get everyone involved, whether it’s the whole family, neighbours, and even pets, we can’t wait for TalkTalk homes to come together and enjoy one of the best shows on TV even more.”
The TalkTalk Mix Off app is available to download now: via the Apple App Store, or Google play.