Today the Institute of Engineering and Technology launched a campaign called Engineer a Better World, which aims to inspire and encourage young people to consider a career in engineering. We still face a signiﬁcant engineering and technology skills gap in the UK, so educating tomorrow’s engineers is critical to economic growth. To support the launch the IET conducted some research into the perception of engineering careers both for children and their parents. As I learned this month hosting the Teen Tech event in South Yorkshire, children are still very influenced in choice of career by their parents. As well as revealing that gender biases are still very much in play when it comes to how girls view careers in STEM, the research conducted throughout February in conjunction with Childwise also indicates that those biases are very much part of parental thinking too.
Changing these perceptions is one of the key aims of the campaign and I think this video they made to launch the campaign makes an excellent start.