One thing the Internet isn’t short of are blogs. Blogs about cats, blogs about boats; there are even blogs about blogging. Tumblr is among the most popular platforms hosting over 90 million blogs that generate more than 89 million new posts every day. But no matter how brilliant those posts are many tens of thousands of them will never be read. That’s something Glipho wants to fix with a publishing platform entwined with a social environment to take the strain out of promoting your posts. As well as letting you build an internal network in all the social ways you’d expect, the platform has deep integration with the leading networks, which makes sharing across the core universe of the social web one-click simple. It’s a nice interface too, reminiscent of Pinterest (you might have noticed that Google+ are impressed with this styling too as they recently overhauled their timelines to a similar design). So the site is fun to browse and it’s easy to get started with creating content too with a hassle-free set up that involves no themes or plugins. I’ve also been very impressed by how engaged the site creators are with feedback when I had a problem setting up my account – and with smartphone apps in the pipeline too this is a fledging social space to watch.