It is easy to assume that digital transformation is just about technology, however in practice, a successful digital transformation is often about changing the whole focus and culture of an organisation. It is often accompanied by people having to adopt new ways of working and embracing radical changes in working practices. DLTV’s recent episode was on Culture and Digital Transformation.
Kate hosted the online discussion between speakers Alison Freer, Director at durhamlane, Alison McKenzie-Folan, Deputy CEO at Wigan Council and Geoff York, Digital Transformation Lead from Sapient Razorfish;
Watch the three edited videos with the speakers and the full episode below:
Alison McKenzie-Folan, Deputy CEO at Wigan Council talks about the digital journey of Wigan Council which has ambitions to become one of the leading digital cities in the world. In Alison’s view if you put your residents and staff first, the tech will follow. Councils should drive inspiration and provide an environment where staff are encouraged to come up with ideas and solutions and be able to implement them.
Digital is being all-consuming, almost becoming commonplace, with new digital platforms being adopted constantly. Alison Freer, Director at durhamlane speaks about how businesses can effectively handle possible gaps in the digital skills of their workforce.
Geoff York, Digital Transformation Lead from Sapient Razorfish believes unless you have the right culture in an organisation you won’t get the most out of technology. Instead of delivering digital initiatives, businesses must deliver digital transformation by opening up and using the intellectual capabilities of the entire organisation, treating their employees like they would treat their customers.
Watch the full Webinar recording of the DLTV Episode from 18 July:
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