In this age of digital everything the traditional business card is fast becoming irrelevant – which isn’t so surprising when you consider that the earliest examples of business cards, or trade cards, surfaced in London in the 17th century. Camcard is a great example of how storing and sharing contact details has been brought up to date using smartphone technology. The basic app is free on all the leading smartphone platforms and lets you capture card details with optical character recognition so it can be easily stored indexed on your phone – it literally takes just a few seconds. With the paid app you get syncing to the cloud and the ability to access your contacts on any connected device. One really nice additional feature is the ability to add augmented reality content to your own business card – like graphics, audio and video. See the video below for more information and a demonstration of exactly what that means. It’s a great way to showcase your work as well as being a fantastic conversation starter. It might seem like a bit of a leap from the humble business card that has served us so well for centuries, but once you try it I am sure you will never want to go back to transferring contact details to your digital address book by hand.
