If you’ve ever wondered what Twitter can do for your business take a look at this video just released by Business.Twitter. The primary focus here is on what Twitter can do for your business, but it’s definitely worth remembering that your customers didn’t sign up to social media so that you could shout advertising at them. If you want to gain their social-ear you need to provide a service first and foremost, only sending out your brand messages once you’ve earned your social-stripes… I have an opinion piece in the making that will talk about this further so make sure you sign up for the newsletter if you don’t want to miss it. In the mean time it is worth checking out the Business.Twitter website as there’s more information, links and tools to help you with the marketing side of things there.